It’s crucial that the plot of the video is clear, that characters are well defined and memorable, especially since most viewers will probably only see it once.ģ) Decide on a video format (animated, live actors, special effects). You may want to hire people with screenplay experience to get your story told well. Once you know what you want to achieve with your video story and which viewers you want to target, it’ll be easier to move forward with confidence.Ģ) Create a narrative. Here are 5 steps to make a storytelling video:ġ) Identify your goal and target audience. Edit the video smartly, so you’re not spelling out every single idea to the audience, but only those elements that are necessary to weave a compelling tale that leaves them asking for more. Also, remember the key principle of “show, don’t tell”. Remember that people have short attention spans, and you want to tell a story that keeps them hooked from beginning to end. Think about how you can connect to your audience, what techniques would make the video especially memorable to viewers, and what could make it shareable, perhaps even with the potential to go viral! How to Make a Storytelling VideoĮxcelling at the art of video storytelling requires first understanding how to tell a good story. Once you’ve figured out the answers to these questions, you’ll have a solid framework from which to operate. Distribution method: How will you share the video story with others, and where will it be hosted (i.e.Audience: Who will primarily see this video? Will they be new customers, potential customers, employees or another group?.Place: What’s the main location for the video, and how does that place shape the video narrative?.People: Who are the main characters in your video story? How do they relate to your audience?.Purpose: Why do you want to convey this story to viewers, and what do you want them to do afterward?.Plot: What story do you want to tell? What is its structure? (Powerful stories typically consist of an introduction, conflict or complication, and resolution.).Video Storytelling Basicsĭuring the early stages of producing a story through video, it’s essential to answer some questions that will guide the rest of the process: It is immersive and powerful, and very effective in driving engagement. Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters and the emotion of the story itself. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution. Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. Many of them succeed with video storytelling. In a world filled with a growing number of distractions, brands today are engaged in a constant battle to capture people’s attention.
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